Console branding of a video game

Anyone who has purchased a video game over the last 15 years will be aware that there are multiple consoles on the market each has its own format, media & individual requirements.

Because of these differences in the consoles when a game is released on multiple platforms each format's software needs to be identified this is done by a specific branding usually at the top of the front cover.

I have chosen to do my game cover for the XBOX360 which is shown directly below but i have also listed a few other current & historic format branding images. 

XBOX360

Sony PSP

Sega Megadrive                                 

Sega Master System

PC DVD

 Some games have their branding down one side below are some examples of this.

Playstation 3

Nintendo Game Boy Advance

Creating the cover

After doing my research I started to look at what I could use on the front cover that would 

A) Capture some of the feel & look I wanted 

B) Look current and contemporary and not out of place on a game store shelf  

As many of the images I used to capture the look and feel in my previous probably would not have the impact and clarity required for a video game case I decided to distill down the ideas and try and find objects in Formula one that represent them.

The first image I chose to use was one of a Ferrari Formula 1 car.

The reason for this is there is possibly no other better visual symbol of passion, fandom & competitiveness in motor sport than ferrari.

This image will be cut and positioned at the bottom of the case.

I have also decided to use a image of a raging fire that the image of a formula one car will be layered over. This was chosen because I feel that it captures explosively, energy & also lends itself to passion and competitiveness.

I will experiment with different colour layers and effects to see what will be the best colour for  the fire.

The Feel!

With my game case I will try and capture the many feelings and emotions in F1. The passion of the fans, The Exciting Carnival atmosphere, The explosive action of the racing, the competitive feeling surrounding the course. These are some of the different feelings that surround the sport which I have tried to depict with the following photographs.

(PASSION)

Clive Rose/Getty Images

http://sports.espn.go.com/rpm/news/story?series=6&id=2511141

Nick Greenman

http://www.flickr.com/photos/nickgreenan/5004893844/ 

Martin DeWitte

http://www.flickr.com/photos/martindew/4957661512/ 

Jeroen Van Deel

http://www.flickr.com/photos/fotovandeel/3349072343/

(ATMOSPHERE)

Colin chau

http://www.flickr.com/photos/chaubaby/554454311/

E Thomas

http://browse.deviantart.com/?qh=&section=&q=carnival#/dc4fb3

REUTERS

http://www.telegraph.co.uk/news/picturegalleries/worldnews/4798858/Rio-de-Janeiro-Carnival-the-second-night-of-parades.html

Oli Scarff/Getty Images Europe

http://www.zimbio.com/pictures/uWd2m2Db576/Luton+International+Carnival

Oli Scarff/Getty Images Europe

http://www.zimbio.com/pictures/uWd2m2Db576/Luton+International+Carnival

Oli Scarff/Getty Images Europe

http://www.zimbio.com/pictures/uWd2m2Db576/Luton+International+Carnival

Oli Scarff/Getty Images Europe

http://www.zimbio.com/pictures/uWd2m2Db576/Luton+International+Carnival

(EXPLOSIVITY)

Mark Devnull 

http://browse.deviantart.com/?qh=&section=&q=fireworks#/d2xxlh 

Chalee

http://browse.deviantart.com/?qh=&section=&q=fireworks#/d1cj1nf

Peter Burger

http://browse.deviantart.com/?qh=&section=&q=fireworks#/d1hyg45

(COMPETITION)

Matt Cardy/Getty Images Europe

http://www.zimbio.com/pictures/tLjpRGm6N63/Annual+Bank+Holiday+Cheese+Rolling+Competition/4LbGuwnA4KQ

Matt Cardy/Getty Images Europe

http://www.zimbio.com/pictures/tLjpRGm6N63/Annual+Bank+Holiday+Cheese+Rolling+Competition/4LbGuwnA4KQ

The Look!

The look I would like to capture is the Vivid and Glossy apearance of Formula one. 
I will develop a pallete by capturing the main colours from the team cars and offical branding and then using this to create the feel of formula one.

IMAGE: Mark G. Cappitella    http://www.mgcphotography.com/Formula-ONE-Race-Car-Photos/index.html

IMAGE: Darren Heath  http://news.bbc.co.uk/sport1/hi/motorsport/formula_one/9036462.stm

IMAGE: Charles Coates http://www.lotusracing.my/

IMAGE: Charles Coates http://www.lotusracing.my/

IMAGE: Charles Coates http://www.lotusracing.my/

IMAGE: Ferrari SPA  http://f1chronicles.com/2009/05/13/formula-one-2010-without-ferrari-bread-without-butter/

IMAGE:  MERCEDES GP  http://www.mercedes-gp.com/en/#/search/Barcelona

 IMAGE:  MERCEDES GP  http://www.mercedes-gp.com/en/#/category/race/filter/gallery/

 IMAGE:  MERCEDES GP  http://www.mercedes-gp.com/en/#/category/race/filter/gallery/ 

  IMAGE:  MERCEDES GP  http://www.mercedes-gp.com/en/#/category/race/filter/gallery/

   IMAGE:  MERCEDES GP  http://www.mercedes-gp.com/en/#/category/race/filter/gallery/

Beginings....

For my first post I will be discisuing my ideas for the first digital imaging assignment.
For my first piece of work I have decided to create a Package and short film for a Formula one based video game.

The following 2 posts will describe with images and text the look and feel respectively.